The Ordinary Natural Moisturizing Factors Review: The $7 Moisturizer That Performs Like Luxury

Natural Moisturizing Factors (NMF) are components naturally found in healthy skin — including amino acids, ceramides, urea, and fatty acids. They help maintain hydration, softness, and elasticity. The Ordinary’s formula mimics this natural composition, reinforcing the skin’s barrier from the outside in.

This moisturizer suits normal, combination, and slightly dry skin. It provides essential hydration without greasiness, making it ideal for everyday wear. For very dry or mature skin, layering a facial oil or richer cream on top can boost nourishment.

Yes — its non-greasy, quick-absorbing texture makes it a perfect daytime base. It leaves skin soft and hydrated with a satin finish that grips foundation beautifully, without pilling or shine.